Brighton and Hove Albion FC were looking to create a fresh and unique digital presence when they engaged Pulselive to create a new web and native app experience (iOS and Android). Alongside this a new digital brand was being created, once the initial stages of art direction and digital branding had been completed I was tasked to be the lead product design on the project.
Client
Brighton & Hove Albion FC (@Pulselive)
Role
Product Design Lead
Platforms
Web & Mobile Apps
Year
2019
1. Project Goals
I was tasked with creating a new website and app, with engaging features, such as subscription based video features to drive additional revenue for the club. I was also tasked to incorporate the new digital branding to give the digital properties a distinct look and feel.
2. Design Process
Designed video features and promotional UI elements for both users and paying subscribers.
Creating a design system for the digital products to promote the consistency and scalability of the designs and build going forward.
Created a visual design language to bring the digital products in line with accessibility standards and incorporate the client’s new digital branding.
Designed engaging and custom features such as a Live Match Centre, where the client could blog match event with integrated social media.
Presented visuals and UX processes to internal and external stakeholders to walk them through design thinking, approach, and benefits to them and their users.
Collaborated with engineers, handing over designs in Zeplin with requirements, style guides, and UI kits, as well as being on hand for advice, design reviews, and design sign off.
3. Results
Launch of the web and native app experience was launched on time and hit the key metrics on app downloads and views on the website within the first couple of months, increasing engagement for Brighton and Hove Albion’s digital properties.
